My hat is off to Dr. Frost. He did a photo shoot to promote Damon braces in his office and had someone video tape the process. They then took that photo shoot video and posted it on YouTube! So he essentially took a day of marketing expenses (photographer, lights, models, etc.) and turned it into another opportunity to promote his practice.
The video quality isn’t great, but it’s good enough and they had some fun with the editing. My only comment would be to place his domain or contact information on the lower third of the video for those who don’t make it to the end. And in case you didn’t know, most people don’t make it to the end, so don’t miss the opportunity to get your information in front of all viewers by only placing it at the end. Check out the video below:
Start thinking about the activities you do in your office for marketing and promotion. Do you deliver gifts to referring offices? Do expos or school events? Why not take a camera along with you and turn it into more than just one marketing opportunity. Have fun with video and way to go Dr. Frost.
Bye for now,
Brian
