Have you ever noticed how all of the dental and orthodontic marketing consultants spend a lot of time telling you how choose the right consultant? They don’t do this because it’s fun, they do it because it works. You are being given solid information about what to look for and what to avoid. At the same time, the consultant writing the marketing piece or article is making a great case for choosing them.
We know that this technique works. It gives consultants something to talk about, write about, and helps doctors get off the fence and start working with a consultant. So why aren’t orthodontists and dentists using this very concept with their own marketing?
Are you telling your prospective patients why they should choose your office or are you giving them the “proper criteria” to make and informed decision on their own? Of course this informed decision is heavily weighted in your favor since you are the one to provide the “proper criteria.”
It may seem like semantics, but it’s the difference between telling people why you are great and getting resistance and having people decide that you are great and getting no resistance. It’s also easier to motivate someone to take and action like call your office when it is based on their logical conclusion.
That’s my dental/orthodontic marketing idea for today. If you would like to talk about how you can do this for your practice, leave me a comment, send me and email, or give me a call any time.
Bye for now,
Brian
