There are a ton of articles and websites out there today that discuss dental and orthodontic marketing ideas. Some have good advice and others have down right bad advice. And today, I found a few that were providing advice that was so outdated that it could actually hurt your practice.
These articles discussed the idea that you can purchase a list of email addresses in your area and send out an email letting people know about your services. This is something people did years ago and it is why we have the CAN-SPAM act of 2003 creating rules around sending emails to people who did not ask for them. Just to keep things simple, do not send email to people who did not specifically ask you for information or appointments via email.
So if you see any company suggesting that an inexpensive way to market online includes purchasing a list of email addresses in your area and sending emails once in a while, you know to run for the hills. Marketing online changes fast and I will do my best to keep you informed.
If you have any questions about other types of marketing for your dental or orthodontic practices leave a comment below and I will get back with you right away. If you would like to know the right way to do email marketing let me know as well and I can put the information on this blog or we can talk live – 720-989-1932
Bye for now,
Brian
