While looking for dental and orthodontic marketing ideas you are likely hearing a ton of buzz about Google’s new +1 along with their new Google Plus social media site.
If you have not been hearing about it congratulations for being so busy that you are not distracted by all the media noise.
As a team member or doctor who managed to find this website and post as you were searching around for dental or orthodontic marketing ideas here is what you need to know about Google +1. It is a way for Google to put social media and social proof together with their search results. It’s also a way to push more and more people into their social media site, Google Plus, giving them even more leverage over what people see online and its working.
Now, when you are logged into your Gmail account, YouTube account, Google Docs account, or Google Plus account and you do a Google search, you will see results that show what you and anyone you are connected with have “+1’d”. That means if you and I are connected through any of these Google social media sites and I “+1” a site, which is basically saying “hey this site is pretty good”, then you will know it automatically. These +1’s are even starting to show up on Google adds! Here is a screen shot of what the +1’s look like.
Now we can clearly see where this is headed. Google is going to work very hard to get more people logged into their accounts so they can track what they like when the “+1” it. It also gives them a better search result to end users who are now going to see, and click, on the sites that people they know have already “+1’d”.
So if you are starting to get the picture this means the more people who are essentially telling the world they like your site, or ad, or post, or even your videos, the more likely your site, ad, post, or video is to show up early in search results and get clicked on!
Here is the amazing part for your dental & orthodontic marketing ideas because this gets even better when you have a WordPress site or blog.
