The rules that have made orthodontic and dental practices successful are changing and changing fast. You will find a wide range of useful and actionable information here at www.brianjdevine.com and I welcome your feedback (good and bad).
Working and training with companies such as Ormco, Invisalign, and now Sesame Communications has given me a unique perspective and expertise when it comes to selling and marketing in an orthodontic or dental practice. I’ve seen great ideas fail and weak ideas succeed. The key for you will be learning what made the difference between success and failure.
Everything Brian teaches is based on what is working in the field of sales and persuasion right now, not 5 years ago. You and your team will achieve more than you thought possible through sales techniques, new ways to attract patients, testing and measuring your actions, persuasion principles, powerful presentations your potential patients will want to hear, marketing strategies and tactics, objection handling, and new ways to gain treatment acceptance.
This blog is here to offer thoughts, ideas, and information specific to the orthodontic and dental community. Let me know what you think of the topics; tell me what’s missing and what you want to know. I look forward to the continued conversation.
Bye for now,
Brian
