Ok, so we’ve been studying Google’s new social network like crazy in order to figure out just how it can benefit our dental and orthodontic marketing clients. The early research suggests that it is going to be an SEO (search engine optimization) powerhouse so do not ignore it. Google Plus is now open to all users and you should sign up and start playing with it. The user interface is clear and clean but the real power is getting...

I ran across a blog post today that got me thinking about some of the other benefits of blogging. One thing to realize about blogs is that people who read blog posts tend to think of them as highly credible. That means that if someone writes on a blog about orthodontics or implants and explains what THEY believe it’s all about, readers tend to believe what’s written. So the question is, if we know that blogs are considered...

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Take a look at this quick video to help you decide what blog platform you should choose for your blog. As long as you know what you want your blog to do for you, you can’t go wrong with any of the platforms such as Blogger, WordPress, or Typepad. But there is one platform that just outshines the rest. Watch the video to learn which one and why. Let me know what you think and leave me a comment or tell me what you still need to...