Ok, so we’ve been studying Google’s new social network like crazy in order to figure out just how it can benefit our dental and orthodontic marketing clients. The early research suggests that it is going to be an SEO (search engine optimization) powerhouse so do not ignore it.

Google Plus is now open to all users and you should sign up and start playing with it. The user interface is clear and clean but the real power is getting “plus 1′d”, having everyone in your social circle seeing your “plus 1′s”…essentially combining social media with search results. This can prove to be very powerful stuff if Google continues to work out the details.

Now you may be thinking “another social media site, do we really need that?” I’ve been asking myself the same question and we are still putting together the details on how are dental and orthodontic marketing clients can and should be utilizing this new tool. This question lead me to this very entertaining video. Click play, enjoy, and let me know your thoughts on yet another new social media tool by leaving your comments below.

Bye for now,

Brian

I ran across a blog post today that got me thinking about some of the other benefits of blogging. One thing to realize about blogs is that people who read blog posts tend to think of them as highly credible. That means that if someone writes on a blog about orthodontics or implants and explains what THEY believe it’s all about, readers tend to believe what’s written.

So the question is, if we know that blogs are considered credible, and anyone can pretty much write whatever they want…are you controlling the message in your market? Check out this post on CHOOSING AN ORTHODONTIC CLINIC to get an idea of how you can do this.

The point is in today’s world of online transparency and instant communication, you want to be sure that it is you who controls the message about your industry, your practice, your marketing, your techniques and so on. The best way to make that happen is to use a blog.

Let me know your thoughts and comments.

Bye for now,

Brian

Take a look at this quick video to help you decide what blog platform you should choose for your blog. As long as you know what you want your blog to do for you, you can’t go wrong with any of the platforms such as Blogger, WordPress, or Typepad.

But there is one platform that just outshines the rest. Watch the video to learn which one and why.

Let me know what you think and leave me a comment or tell me what you still need to know.

Bye for now,

Brian