A big part of what I do for orthodontists and dentists looking to improve their marketing is to find ways to get more, new patients in the door.  There is more competition than ever before and the amount of noise and chatter the average person faces is overwhelming so getting that new patient is harder and more important than ever.  And using the internet to help is proving to be effective and inexpensive. What we all need to remember is...

There are a ton of articles and websites out there today that discuss dental and orthodontic marketing ideas.  Some have good advice and others have down right bad advice.  And today, I found a few that were providing advice that was so outdated that it could actually hurt your practice. (more…)

While doing a bit of research online today I ran across an article that was supposed to tell the reader what to look for in a marketing firm. What got me thinking wasn’t that the article was poorly written or that two thirds of the article was one large link (not good for an online marketing firm). What got me thinking was the question: how do you choose the right internet marketing firm?...

Many of the orthodontists and dentists we speak with ask me the same question: “what am I going to write about in a blog every week?” This is a legitimate concern because it does take some thought and time to keep your orthodontic or dental blog updated. And if you remember from earlier posts and videos, we need to add new blog posts every week....

Ok, if you want a good laugh, check out this audio recording from a guy who does search engine optimization (SEO).  This is the type of nonsense that takes money from orthodontists and dentists who don’t know what to look for when it comes to good online marketing.  The gist of the audio is that you shouldn’t ask how long it will take for your marketing to work, how much it should cost, or when you should expect a clear return...

Have you ever noticed how all of the dental and orthodontic marketing consultants spend a lot of time telling you how choose the right consultant?  They don’t do this because it’s fun, they do it because it works.   You are being given solid information about what to look for and what to avoid.  At the same time, the consultant writing the marketing piece or article is making a great case for choosing them. We know that this...