My hat is off to Dr. Frost.  He did a photo shoot to promote Damon braces in his office and had someone video tape the process.  They then took that photo shoot video and posted it on YouTube!  So he essentially took a day of marketing expenses (photographer, lights, models, etc.) and turned it into another opportunity to promote his practice. The video quality isn’t great, but it’s good enough and they had some fun with the...

Have you ever done an interview on the radio, TV, internet, or even contributed to a local newspaper?  Dr. Daher has found a great way to take a radio interview and turn it into a video. Now there are a few things I would recommend changing about this interview/video.  First, try breaking it up into smaller videos since we know the average person will only listen/watch for about 2 minutes and 30 seconds.  The second thing to change...

Streaming video to your website was a cool idea but has always been very expensive and so complex that you needed to have another company set it all up and run it for you. Well that has all changed today thanks to Amazon. If you are not familiar with streaming video vs progressive download, here is a little background. Most video on the web is presented through what is called progressive download. That means that as the viewer watches...

I’ve been suggesting orthodontic and dental offices keep a Flip video camera in their office so they can catch testimonial videos, reaction videos, or anything fun going on in the office. Well I’ve recently heard about a new camera from Kodak, the Kodak Zi8, that is said to vastly better than the Flip camera and it has an external mic input jack. That means improved video quality with great audio quality in a video camera the...

Ok, I’ve had a few people question the validity of video marketing especially when there is competition in the market.  So I decided to run a specific test on my own blog to show just how well, and how fast an orthodontic or dental video marketing campaign can work. I focused on just two main keywords to see if I could get onto page one of Google utilizing only my blog and video marketing.  The results are amazing so I put the proof...

I couldn’t resist posting this video. It comes from str8k94u on YouTube. He is an orthodontist who wanted to see what the VectorTAS orthodontic miniscrew felt like. So yes, he placed one on him self. Personally I had a hard time watching the video because I swear I can feel the thing in my mouth as I watch. That being said, he’s had close to 7,000 views of this video and never capitalized on it. At the very least, he could...