Everyone is looking for good, fresh, innovative dental and orthodontic marketing ideas these days.  The reasons for the increased need for marketing are many and can be cut down to three main reasons or problems. Let’s get the elephant in the room out of the way and agree that the first problem orthodontists and dentists are dealing with is the economy.  When people are not sure they will have a job in a few months, they are not...

I just read an interesting article about some “non traditional” ways to market a business (http://www.tradeshowguyblog.com/?p=770).  The first idea really got my attention because I’ve never seen it done for a dental or orthodontic practice. The idea is to get a group of people to picket your office.  It sounds strange at first but it’s the signs and chants that can really make this work.  Put things like...

Do I have your attention with that headline?  You might notice I have a bit of a pet peeve, or even a chip on my shoulder about orthodontic and dental marketing.  I have come to the conclusion that big marketing and advertising companies are taking advantage of orthodontists and dentists.  While working with orthodontists and dentists since 2001 I have seen some good marketing and some bad…mostly bad.  All of is has been very...

I came across an article today, http://www.marketingfordentalspecialists.com/ideas/waiting-room-improvement/, that got me thinking.  The article is about ways to improve your waiting room.  The ideas are important if not new or unique, but they did remind me of something that worked well for my clients in the past. During my days working for Invisalign I would often have the discussion with doctors about how to improve their marketing....

We have talked about it before and it’s time to talk about it again.  Are you using press releases to get more exposure for your orthodontic and dental practices and being seen as THE EXPERT in your area?  Here is a recent article published in an online magazine -http://insighteastorlando.com/index.php/featured/ask-the-doctor-orthodontist-dr-david-lach. You may read the article and think “there is nothing new or interesting...

My hat is off to Dr. Frost.  He did a photo shoot to promote Damon braces in his office and had someone video tape the process.  They then took that photo shoot video and posted it on YouTube!  So he essentially took a day of marketing expenses (photographer, lights, models, etc.) and turned it into another opportunity to promote his practice. The video quality isn’t great, but it’s good enough and they had some fun with the...

Have you ever done an interview on the radio, TV, internet, or even contributed to a local newspaper?  Dr. Daher has found a great way to take a radio interview and turn it into a video. Now there are a few things I would recommend changing about this interview/video.  First, try breaking it up into smaller videos since we know the average person will only listen/watch for about 2 minutes and 30 seconds.  The second thing to change...