Many of the orthodontists and dentists we speak with ask me the same question: “what am I going to write about in a blog every week?” This is a legitimate concern because it does take some thought and time to keep your orthodontic or dental blog updated. And if you remember from earlier posts and videos, we need to add new blog posts every week....

Ok, if you want a good laugh, check out this audio recording from a guy who does search engine optimization (SEO).  This is the type of nonsense that takes money from orthodontists and dentists who don’t know what to look for when it comes to good online marketing.  The gist of the audio is that you shouldn’t ask how long it will take for your marketing to work, how much it should cost, or when you should expect a clear return...

I was looking through a few internet ads today and found a company that does postcard marketing for orthodontists and dentists.  Take a look at this sample and let’s walk through it with a critical eye so you can avoid some of the most common dental and orthodontic marketing mistakes.  Here is the link:  http://www.patientnews.com/SAMPLES/Postcards/2010/PCID09-1.pdf. On the front of the postcard you will see a great photo that will...

We have talked about it before and it’s time to talk about it again.  Are you using press releases to get more exposure for your orthodontic and dental practices and being seen as THE EXPERT in your area?  Here is a recent article published in an online magazine -http://insighteastorlando.com/index.php/featured/ask-the-doctor-orthodontist-dr-david-lach. You may read the article and think “there is nothing new or interesting...

My hat is off to Dr. Frost.  He did a photo shoot to promote Damon braces in his office and had someone video tape the process.  They then took that photo shoot video and posted it on YouTube!  So he essentially took a day of marketing expenses (photographer, lights, models, etc.) and turned it into another opportunity to promote his practice. The video quality isn’t great, but it’s good enough and they had some fun with the...