While looking for dental and orthodontic marketing ideas you are likely hearing a ton of buzz about Google’s new +1 along with their new Google Plus social media site. If you have not been hearing about it congratulations for being so busy that you are not distracted by all the media noise. As a team member or doctor who managed to find this website and post as you were searching around for dental or orthodontic marketing ideas here is...

I recently read an interesting article (you can read it here) recommending that dental practices start using more social media in their marketing efforts.  I couldn’t agree more that social media has become an important part of dental and orthodontic marketing plans.  What was interesting about the article was that it suggested you start with Twitter but with no reason why, other than it’s easy to set up an account. There is...

A big part of what I do for orthodontists and dentists looking to improve their marketing is to find ways to get more, new patients in the door.  There is more competition than ever before and the amount of noise and chatter the average person faces is overwhelming so getting that new patient is harder and more important than ever.  And using the internet to help is proving to be effective and inexpensive. What we all need to remember is...

There are a ton of articles and websites out there today that discuss dental and orthodontic marketing ideas.  Some have good advice and others have down right bad advice.  And today, I found a few that were providing advice that was so outdated that it could actually hurt your practice. (more…)

Have you ever noticed how all of the dental and orthodontic marketing consultants spend a lot of time telling you how choose the right consultant?  They don’t do this because it’s fun, they do it because it works.   You are being given solid information about what to look for and what to avoid.  At the same time, the consultant writing the marketing piece or article is making a great case for choosing them. We know that this...