I was looking through a few internet ads today and found a company that does postcard marketing for orthodontists and dentists.  Take a look at this sample and let’s walk through it with a critical eye so you can avoid some of the most common dental and orthodontic marketing mistakes.  Here is the link:  http://www.patientnews.com/SAMPLES/Postcards/2010/PCID09-1.pdf. On the front of the postcard you will see a great photo that will...

I came across an article today, http://www.marketingfordentalspecialists.com/ideas/waiting-room-improvement/, that got me thinking.  The article is about ways to improve your waiting room.  The ideas are important if not new or unique, but they did remind me of something that worked well for my clients in the past. During my days working for Invisalign I would often have the discussion with doctors about how to improve their marketing....