Have you ever noticed how all of the dental and orthodontic marketing consultants spend a lot of time telling you how choose the right consultant?  They don’t do this because it’s fun, they do it because it works.   You are being given solid information about what to look for and what to avoid.  At the same time, the consultant writing the marketing piece or article is making a great case for choosing them. We know that this...

I ran into yet another great example of an orthodontist who understands how to turn the ordinary into a story. You can read the story here. The key is taking what you do all the time that doesn’t seem all that interesting and using the internet to turn it into a powerful marketing tool. If you would like to learn how to do this for your practice, give me a call or shoot me an email and we will be happy to help. You can always leave...

I ran across a blog post today that got me thinking about some of the other benefits of blogging. One thing to realize about blogs is that people who read blog posts tend to think of them as highly credible. That means that if someone writes on a blog about orthodontics or implants and explains what THEY believe it’s all about, readers tend to believe what’s written. So the question is, if we know that blogs are considered...

Here is another example of how to use a Press Release to promote your practice (http://www.prleap.com/pr/142907/).  Are you using any type of new equipment, treatment style, software, or technique?  If so, have you turned it into news that can promote your practice yet? Did you start something new in your practice within the last year?  Why not use that as your PR story and tell us how it has created a positive impact on your practice or...

Are you still wondering if you should spend your marketing dollars on the yellow pages?  Here is a video I found on YouTube that provides a little insight into the question.  If you can make it to the end (yes, the video is boring and their website is overwhelming and confusing but that’s a topic for another day) you find out that their data is based on a survey of dentists and suggest that every market is different.  No huge...