Ok, so we’ve been studying Google’s new social network like crazy in order to figure out just how it can benefit our dental and orthodontic marketing clients. The early research suggests that it is going to be an SEO (search engine optimization) powerhouse so do not ignore it. Google Plus is now open to all users and you should sign up and start playing with it. The user interface is clear and clean but the real power is getting...

Well it’s happened again. Google has updated their search service yet again. It’s called +1 and you can learn all about it by watching the video below. What you need to know is that if you are utilizing social media as a part of your dental or orthodontic marketing mix the right way, this change can be huge for you. If you are not using social media like Facebook, Twitter, and Flickr this little update may change your...

Something that I tend to take for granted in the world of marketing is the concept of “target marketing.” All it really means to you is making sure that all of your marketing efforts are designed to get the attention of, appeal to, and motivate a specific group of people you would like to have as patients. (more…)

A big part of what I do for orthodontists and dentists looking to improve their marketing is to find ways to get more, new patients in the door.  There is more competition than ever before and the amount of noise and chatter the average person faces is overwhelming so getting that new patient is harder and more important than ever.  And using the internet to help is proving to be effective and inexpensive. What we all need to remember is...

There are a ton of articles and websites out there today that discuss dental and orthodontic marketing ideas.  Some have good advice and others have down right bad advice.  And today, I found a few that were providing advice that was so outdated that it could actually hurt your practice. (more…)