This article is worth reading whether you are an orthodontist, dentist, or marketing enthusiast. This orthodontist has taken something as ordinary in todays orthodontic world as heat activated wires and turned it into an online marketing tool. Are you starting to get the message? It doesn't have to be news to you to be news and if you do a decent job of telling your readers (prospective patients) who this "new" technology...

Here is an interesting article on the use of free standing Inserts for your dental practice marketing. If you've never used a free standing insert, it is simply an ad that is placed into a newspaper as a separate sheet or page...hence "free standing". The article claims that these inserts work well and should be considered for practice marketing efforts but it doesn't offer any solid date, only opinions. Do you have...

You are going to love this post. I ran across a blog entry from an Invisalign patient today that you need to read. The post is entertaining in itself, but the information you can learn from this is invaluable. This new Invisalign patient is basically telling us exactly what her hot buttons are/were, what she remembers from the experience so far (tons to learn here) and what conversation she was having with herself before deciding to look...