Ok, so we’ve been studying Google’s new social network like crazy in order to figure out just how it can benefit our dental and orthodontic marketing clients. The early research suggests that it is going to be an SEO (search engine optimization) powerhouse so do not ignore it. Google Plus is now open to all users and you should sign up and start playing with it. The user interface is clear and clean but the real power is getting...

Do I have your attention with that headline?  You might notice I have a bit of a pet peeve, or even a chip on my shoulder about orthodontic and dental marketing.  I have come to the conclusion that big marketing and advertising companies are taking advantage of orthodontists and dentists.  While working with orthodontists and dentists since 2001 I have seen some good marketing and some bad…mostly bad.  All of is has been very...