Here is an interesting article on the use of free standing Inserts for your dental practice marketing. If you've never used a free standing insert, it is simply an ad that is placed into a newspaper as a separate sheet or page...hence "free standing". The article claims that these inserts work well and should be considered for practice marketing efforts but it doesn't offer any solid date, only opinions. Do you have...

Lot's of clients ask me how they can automate or outsource their blogging activities. One of the ways you can do that is to pay someone to write you a ton of articles that you put in your blog on set it up to post them every 2-3 days. Click on the title of this post to see what not to do if this is going to be your strategy. The post you will find is what we call "keyword stuffed" and was clearly not written by someone...

You are going to love this post. I ran across a blog entry from an Invisalign patient today that you need to read. The post is entertaining in itself, but the information you can learn from this is invaluable. This new Invisalign patient is basically telling us exactly what her hot buttons are/were, what she remembers from the experience so far (tons to learn here) and what conversation she was having with herself before deciding to look...

This new study shows some interesting facts about how people are now using the internet to get their information about health issues. It goes to show you that the more you let people know about your orthodontic or dental specialties online, the more patients you will have. Can you start to focus your efforts on a specific technology, software, or technique that will benefit patients? The more you control this conversation online the more...