This article is worth reading whether you are an orthodontist, dentist, or marketing enthusiast. This orthodontist has taken something as ordinary in todays orthodontic world as heat activated wires and turned it into an online marketing tool. Are you starting to get the message? It doesn't have to be news to you to be news and if you do a decent job of telling your readers (prospective patients) who this "new" technology...

Feel free to read the article by clicking the title above, but the point is clear. Here is an orthodontist who is using the launch of a new website as a marketing and PR event. Are you doing this for your practices? This can be done for a new website, new software in the practice, new assistant, contest, promotion...I think you get the idea. Anything new, different or story worthy that happens in your practice can and should be used in...