Streaming video to your website was a cool idea but has always been very expensive and so complex that you needed to have another company set it all up and run it for you. Well that has all changed today thanks to Amazon. If you are not familiar with streaming video vs progressive download, here is a little background. Most video on the web is presented through what is called progressive download. That means that as the viewer watches...

Google recently launched a new search service that allows users to look at the most up to date information on a topic. They do this by pulling posts from twitter! Take a look at this video to see just how powerful this can be for orthodontists and dentists who see take advantage of this tool. Let me know your thoughts and questions. Bye for now, Brian Get the Flash Player to see this...

I’ve been suggesting orthodontic and dental offices keep a Flip video camera in their office so they can catch testimonial videos, reaction videos, or anything fun going on in the office. Well I’ve recently heard about a new camera from Kodak, the Kodak Zi8, that is said to vastly better than the Flip camera and it has an external mic input jack. That means improved video quality with great audio quality in a video camera the...

I ran across a blog post today that got me thinking about some of the other benefits of blogging. One thing to realize about blogs is that people who read blog posts tend to think of them as highly credible. That means that if someone writes on a blog about orthodontics or implants and explains what THEY believe it’s all about, readers tend to believe what’s written. So the question is, if we know that blogs are considered...

Are you still wondering if you should spend your marketing dollars on the yellow pages?  Here is a video I found on YouTube that provides a little insight into the question.  If you can make it to the end (yes, the video is boring and their website is overwhelming and confusing but that’s a topic for another day) you find out that their data is based on a survey of dentists and suggest that every market is different.  No huge...