Something that I tend to take for granted in the world of marketing is the concept of “target marketing.” All it really means to you is making sure that all of your marketing efforts are designed to get the attention of, appeal to, and motivate a specific group of people you would like to have as patients. (more…)

When recently speaking with a client about their title tags, what they do, how you find them, and what Google does with them it dawned on me that most people don’t really know why title tags are so important to your orthodontic or dental websites.   So let’s just hit the basics so you know enough to know if your title tags might need a tune up. ...

A big part of what I do for orthodontists and dentists looking to improve their marketing is to find ways to get more, new patients in the door.  There is more competition than ever before and the amount of noise and chatter the average person faces is overwhelming so getting that new patient is harder and more important than ever.  And using the internet to help is proving to be effective and inexpensive. What we all need to remember is...

There are a ton of articles and websites out there today that discuss dental and orthodontic marketing ideas.  Some have good advice and others have down right bad advice.  And today, I found a few that were providing advice that was so outdated that it could actually hurt your practice. (more…)

While doing a bit of research online today I ran across an article that was supposed to tell the reader what to look for in a marketing firm. What got me thinking wasn’t that the article was poorly written or that two thirds of the article was one large link (not good for an online marketing firm). What got me thinking was the question: how do you choose the right internet marketing firm?...