Something that I tend to take for granted in the world of marketing is the concept of “target marketing.” All it really means to you is making sure that all of your marketing efforts are designed to get the attention of, appeal to, and motivate a specific group of people you would like to have as patients. (more…)

I recently read an interesting article (you can read it here) recommending that dental practices start using more social media in their marketing efforts.  I couldn’t agree more that social media has become an important part of dental and orthodontic marketing plans.  What was interesting about the article was that it suggested you start with Twitter but with no reason why, other than it’s easy to set up an account. There is...

When recently speaking with a client about their title tags, what they do, how you find them, and what Google does with them it dawned on me that most people don’t really know why title tags are so important to your orthodontic or dental websites.   So let’s just hit the basics so you know enough to know if your title tags might need a tune up. ...

A big part of what I do for orthodontists and dentists looking to improve their marketing is to find ways to get more, new patients in the door.  There is more competition than ever before and the amount of noise and chatter the average person faces is overwhelming so getting that new patient is harder and more important than ever.  And using the internet to help is proving to be effective and inexpensive. What we all need to remember is...

There are a ton of articles and websites out there today that discuss dental and orthodontic marketing ideas.  Some have good advice and others have down right bad advice.  And today, I found a few that were providing advice that was so outdated that it could actually hurt your practice. (more…)