Ok, so we’ve been studying Google’s new social network like crazy in order to figure out just how it can benefit our dental and orthodontic marketing clients. The early research suggests that it is going to be an SEO (search engine optimization) powerhouse so do not ignore it. Google Plus is now open to all users and you should sign up and start playing with it. The user interface is clear and clean but the real power is getting...

Well it’s happened again. Google has updated their search service yet again. It’s called +1 and you can learn all about it by watching the video below. What you need to know is that if you are utilizing social media as a part of your dental or orthodontic marketing mix the right way, this change can be huge for you. If you are not using social media like Facebook, Twitter, and Flickr this little update may change your...

Something that I tend to take for granted in the world of marketing is the concept of “target marketing.” All it really means to you is making sure that all of your marketing efforts are designed to get the attention of, appeal to, and motivate a specific group of people you would like to have as patients. (more…)

I recently read an interesting article (you can read it here) recommending that dental practices start using more social media in their marketing efforts.  I couldn’t agree more that social media has become an important part of dental and orthodontic marketing plans.  What was interesting about the article was that it suggested you start with Twitter but with no reason why, other than it’s easy to set up an account. There is...

When recently speaking with a client about their title tags, what they do, how you find them, and what Google does with them it dawned on me that most people don’t really know why title tags are so important to your orthodontic or dental websites.   So let’s just hit the basics so you know enough to know if your title tags might need a tune up. ...